Decades ago, media companies were firmly in control of content distribution. They meticulously crafted the stories, images and advertising into newspapers that subscribers read each morning.
The rise of digital content changed everything.
Media companies lost control of content distribution and monetization, explains journalist Kyle Chayka in the Nation article, “In the Shadow of the CMS.” He believes building their own CMSes might be the key to taking back this control. “If traditional media companies can build their own distribution and monetization method via the new CMSs, then they can counter the tech duopoly’s advance on their terrain and wrest back some control,” he writes.
When Esa McGavin joined Contentful as the product owner for the website she was tasked with expanding our own use of Contentful to host traditionally hardcoded content. Most people, including Esa, associate content migrations with mountains of tedious work, delays and setbacks standing between one CMS and another, or in our case, migrating text from our Github repo into Contentful.
Having a high level of usability in products creates engaged users, but there are some challenges involved. The issue product developers commonly run into is getting people to talk about the usability of products in a structured and descriptive way. Traditional forms of critique such as "crappy" and “slow” are not useful for designers. They need more specific information that will help them produce actionable tasks to improve the product. We use usability heuristics to establish a framework for feedback.
Mistakes are a fact of life on websites, and if you’re a content marketer like me, the whole world is watching you make them. Typos, convoluted copy, calls to action that just don’t drive traffic … they all call for change. And if you’re stuck with a legacy CMS, that change isn’t going to happen anytime soon.
Six years ago, I started my website using WordPress. As front-end development changed over the years, my way of working with projects changed too. I eventually came to the conclusion that most of my issues could be solved by changing my tech stack and switching away from Wordpress.
This blog is curated by the team behind Contentful. We document our progress, announce product updates and publish on topics such as digital publishing, content strategy and software development. Stay up to date on the latest content strategy best practices, guides and basics.
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