What can we learn about digital marketing from the fat bears of Katmai National park and preserve? It turns out, we can learn quite a lot. And it's not just that fat bears are extremely cute. Digital marketing is changing and the focus is now on creating digital experiences for our customers. Contentful is the perfect platform for this endeavor.
If you’re in a team that’s working on existing digital products, you understand the struggle of finding time to dream up and develop new features – even when you know this is what keeps you ahead. One answer to this is to run a hackathon: Take a couple of days to focus on solving specific problems, potentially saving hundreds of hours of development work while keeping engineers happy at the same time. But if you’re part of a big enterprise company, you might be thinking, OK, this works for startups but can it work for me? Absolutely it can! Read on to find out how a two-day hackathon produced real results for Telus, a multi-billion-dollar telecommunications company.
The most successful companies are investing in solutions that enable service teams to provide better support to more people with fewer resources. Self-service support options are appealing to customers and businesses. While most businesses have the necessary knowledge base content, it’s fragmented across product documents, email support, call scripts, etc. The challenge lies in unifying that content so that it can be managed efficiently and delivered consistently across support channels.
Ada Lovelace was a badass. She wrote one of the first computer programs when almost no women worked in tech — in 1842, to be precise. On Oct. 24–25, the Ada Lovelace Festival will celebrate her contributions and those of women leading tech today with talks, workshops and social activities.
This year’s event focuses on the topic of ownership. Speakers from leading enterprises — such as Volkswagen, Accenture and SAP — will engage with artists, activists and government officials to discuss who gets to own the future of the digital world, and how more people can be involved.
I’m thrilled to attend this year. Here are a few reasons why.
We often talk about how Contentful can do anything and everything. Its flexibility enables you to design your own content models and deliver content to any channel. But what are some of the very edge cases of how to use Contentful? In this post, I’ll describe one unexpected way I used Contentful to solve a very real problem for my father.
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