For happy customers and higher revenue, invest in your knowledge base

The most successful companies are investing in solutions that enable service teams to provide better support to more people with fewer resources. Self-service support options are appealing to customers and businesses. While most businesses have the necessary knowledge base content, it’s fragmented across product documents, email support, call scripts, etc. The challenge lies in unifying that content so that it can be managed efficiently and delivered consistently across support channels.

Maria Valatkaite, on Oct 1, 2019
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Why I’m going to the Ada Lovelace Festival (and you should, too!)

Ada Lovelace was a badass. She wrote one of the first computer programs when almost no women worked in tech — in 1842, to be precise. On Oct. 24–25, the Ada Lovelace Festival will celebrate her contributions and those of women leading tech today with talks, workshops and social activities.

This year’s event focuses on the topic of ownership. Speakers from leading enterprises — such as Volkswagen, Accenture and SAP — will engage with artists, activists and government officials to discuss who gets to own the future of the digital world, and how more people can be involved.

I’m thrilled to attend this year. Here are a few reasons why.

Kiersten Thamm, on Sep 25, 2019
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Keeping it cool: How one engineer uses Contentful to control a fridge in Argentina

We often talk about how Contentful can do anything and everything. Its flexibility enables you to design your own content models and deliver content to any channel. But what are some of the very edge cases of how to use Contentful? In this post, I’ll describe one unexpected way I used Contentful to solve a very real problem for my father.

David Litvak, on Sep 19, 2019

Experimentation is now baked into Contentful with new Optimizely app

If you’re a marketer, or you build things for marketers, you know that experimentation is everything. It can help you deliver faster, and can base your decisions on what’s actually bringing you results. Now you can run these experiments on structured content: From today, Optimizely is an officially supported third-party app on Contentful.

Liz Osterloh, on Sep 12, 2019

Turn your sidebar into a sensitive language check, a preview tool, and more with sidebar extensions

The best way to adapt Contentful to your business or content processes is to use our UI extensions. It’s how you can customize your editing experience in the Contentful web app. One of these is sidebar extensions, which allows you to customize your sidebar to create a workspace with the controls you need.

Frederik Lölhöffel & Jo Fraser, on Sep 11, 2019


This blog is curated by the team behind Contentful. We document our progress, announce product updates and publish on topics such as digital publishing, content strategy and software development. Stay up to date on the latest content strategy best practices, guides and basics.

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