The close relationship and fast access to the Internet that keeps us connected 24/7, revolutionized the way we wrap our minds around its access and the time we are willing to wait to consume content. The implications of this new pattern of behaviour affect the way we not only create but especially the way we manage content.
Even though relevant since the 90’s, the expression Content Strategy only became common during the last couple of years. It’s everywhere, whether as a part of User Experience design or as an independent area in and of itself. But the question still remains: What is Content Strategy and what is it for?