Decades ago, media companies were firmly in control of content distribution. They meticulously crafted the stories, images and advertising into newspapers that subscribers read each morning.
The rise of digital content changed everything.
Media companies lost control of content distribution and monetization, explains journalist Kyle Chayka in the Nation article, “In the Shadow of the CMS.” He believes building their own CMSes might be the key to taking back this control. “If traditional media companies can build their own distribution and monetization method via the new CMSs, then they can counter the tech duopoly’s advance on their terrain and wrest back some control,” he writes.