For the launch of its new Lucky Move collection, Messika invites its most loyal customers to come into the store and try their luck at winning a jewel from the new collection. To make this possible, they teamed up with Big Boss Studio and Contentful.
Guests come into the Messika store after receiving an email invitation containing a poker chip. Upon arrival, they scan the chip from their phone to participate in the instant win contest, and leave the rest to chance. The Big Boss and Messika teams built the experience with Contentful, including visual recognition and an instant win component. Contentful’s environments and preview feature were instrumental to the success of this dazzling onsite experience.