As the day winds down at Shoptalk, Experience Tour Barcelona opens its doors in a hidden space just moments from Las Ramblas and the iconic Boquería Market. Here, you’ll join an exclusive group of digital leaders from global retail and luxury brands to unwind, connect, and exchange ideas that don’t belong on a conference stage.

Hosted at the Paella Barcelona Cooking School, the experience begins with a hands-on sangria workshop, where you’ll mix, taste, and refine your own blend. From there, you’ll step into a chef-guided paella masterclass, working in small teams to create something from simple, high-quality ingredients. 

Each dish becomes a balance of intuition, technique, and collaboration. Whether you are building a perfect paella or a high-performing digital experience, the principle is the same. The right ingredients, thoughtfully combined, make all the difference.

An intimate setting, limited places, and an evening not to be missed.  Reserve your spot early.