Structured content models
You need a box to think outside of the box
Structure doesn’t limit creativity, it empowers it. Structured content models form the foundation that lets marketers, developers, and designers move fast without breaking consistency.
The foundation of scalable creativity
Launch campaigns faster
Reuse approved, on-brand components instead of rebuilding content each time.
Maintain brand consistency
Predefined structures keep everything on-brand across regions and channels.
Future-proof your content
Structure today’s content for tomorrow’s channels, tools, and AI workflows.
Build a structured foundation that powers every experience
Your team’s momentum starts here. More than a framework, your content model powers faster launches, more consistent storytelling, and scalable digital experiences.
Bring your structure to life visually
Build and visualize your content architecture as a team without any guesswork. Contentful’s visual modeler aligns marketing, design, and devs teams around one shared blueprint.
Drag-and-drop interface for building and editing models
Share and clone content models across spaces for easier governance at scale
Create and reuse content everywhere
Build on brand experiences without rebuilding the wheel every time. Define and reuse articles, banners, or CTAs and maintain content consistency easily.
Standardize structure and naming conventions across all content types
Reuse approved content blocks reduce duplicative work and enable teams to move faster
Connect your entire content universe
Link entries together into a content graph that keeps updates and relationships consistent across every channel. With structured references and flexible APIs, content can be pulled in anywhere.
Easily connect related entries like authors, products, and CTAs
Instantly deliver content to any channel via APIs across web, app, or emerging experiences
Built-in quality and compliance
Keep your brand protected as you scale. Use validations, access controls, and templates to enforce standards and governance for utmost peace of mind.
Apply validation rules to keep your brand consistent
Control who can view, edit, or publish content types and spaces
Built to make silos a distant memory
Marketers
Launch faster with reusable, on-brand content blocks.
Web teams
Build once and deliver everywhere through predictable, structured APIs.
Content editors
Create confidently within structured templates and linked components.
"When you don't have to recreate content all over the place, it breeds consistency and reuse. That has been a big unlock of success for us."
Head of UX/UI Design
On
Contentful customers embracing translation at scale
Notion expands educational content and marketing efforts to help even more customers stay organized
5x
increase in published content
24 hrs
for automated translation
More ways to succeed with Contentful
No matter your goals, content is the driving force behind business growth. Explore these use cases to make the most out of Contentful’s capabilities.
Composable commerce
With Contentful’s approach to composable commerce, you can tailor the most cohesive, flexible ecommerce solution for your business.
Websites
You deserve a website that’s responsive, easy-to-update, and well-integrated to support instant content delivery across any channel and device.
Multi-brand, multi-product
Free your business of constraints. Orchestrate vivid digital experiences across all of your channels from one streamlined interface.
Structured content resources to get you started
Explore more ways to turn your team’s big ideas into reusable digital experiences.
See Contentful Platform in action
Editorial Experience
From draft to publish, streamline every step of content creation. Our connected, intuitive editorial workspace helps teams easily collaborate, review, and launch campaigns.
Media & asset management
Turns static files into dynamic, reusable brand building blocks. From hero images to product videos, keep asset connected, consistent, and ready for any channel.
