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Contentful Personalization

The most powerful content is personalized

You’re already managing menus and campaigns in Contentful—now use them to reach every guest across apps, kiosks, and drive-thrus. Contentful Personalization lets you build and optimize tailored ordering experiences in one platform.

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Make your customers feel like the main character

Customers want to feel seen, heard, and understood — not just sold to. Contentful Personalization gives you the tools you create meaningful, one of a kind experiences without writing a single line of code.

Major brands drive performance with personalization

Everything you need to personalize at scale

Launch fast with autonomy

Easily create and update content tailored to your audience without relying on developers.

Keep your brand consistent

See how your content is actually double down on what converts

Optimize testing with AI

Test variations of your existing content and let your audience tell you what works

"Contentful has the capabilities to power and personalize content across customer touchpoints — from kiosks to digital menu boards in the drive-thru. Whether it's one customer looking for a double stacked tower or a family of six ordering buckets, Contentful allows us to deliver relevant content "

Ashley Travis

Sr. Director Digital Experience & Product Growth

KFC Global

Personalization in action

All Personalization demos

Explore our guided tours that bring key features of Contentful Personalization to life.

Segmentation

Create dynamic audience segments to deliver personalized experiences that truly resonate.

Paid traffic personalization

Steer the right visitors to the right experience, increasing conversions for every campaign you run.

Abstract illustration of a user interface with light blue icons and shapes, featuring navigation elements and menu controls

A/B Testing

Design, launch, and measure experiments without slowing down your release cycles.

A diagram showing a user icon splitting into two paths, A and B, each leading to different webpage layouts, illustrating A/B testing.

Segmentation

Create dynamic audience segments to deliver personalized experiences that truly resonate.

Paid traffic personalization

Steer the right visitors to the right experience, increasing conversions for every campaign you run.

Abstract illustration of a user interface with light blue icons and shapes, featuring navigation elements and menu controls

A/B Testing

Design, launch, and measure experiments without slowing down your release cycles.

A diagram showing a user icon splitting into two paths, A and B, each leading to different webpage layouts, illustrating A/B testing.

Resources to get you started

KFC Case Study - Bigger Preview Image

KFC builds finger-lickin’ good digital experiences with Contentful

Webinar banner for Headlines webinar about personalized content

Headlines: Personalization on point

Two pairs of retro sunglasses with amber lenses reflected on glossy surface against coral backdrop

Ace & Tate sharpens its eye for storytelling and design with Contentful

A smiling young woman wearing white headphones works on a laptop at a wooden desk in a cozy home office with plants.

Build a content experience that thinks like your user