In a world that forces organisations to constantly adapt, it’s important to understand the inevitable need for change. Change is not easy, but it leads to better. Organisations need to collaborate across strategy, creative and technology to drive impactful change.
Mirum, a global digital agency part of WPP and Wunderman Thompson, and Contentful will be sharing some of their experiences in how they’ve helped brands stay relevant in an accelerated culture and get ahead in a fluid economy.
09:00 AM - 09:30 AM: Meet and greet (with breakfast)
09:30 AM - 10:00 AM: Don't Stand for Bland: Why Creative Confidence is Necessary in a Landscape of Same by Conrad Rasmussen, Executive Creative Director, Mirum UK
We're all talking about experiences. And we know that the best ones – the most effective moments – sit in that sweet spot between what people are trying to get done and what we are trying to do as a business. So why do we keep underestimating our audiences and failing to meet their expectations? If we’re all doing the same thing, how can people tell the difference between us and our competition? How do we get out of the rut of best practice and create something effective – inspiring meaningful connections with real people?
Conrad will be talking about these challenges and how Mirum helps its global clients create exceptional stories without sacrificing quality.
10:00 AM - 10:30 AM: Need for speed: how Urban Outfitters, Telus, and Beauty Bay redefine the way digital products are built by Rouven Wessling, Developer Relations Team Manager, Contentful
Today’s customer won’t just browse your website, they’ll check your app, interact with your digital signs and see your brand across social media. Digital products are now core components of businesses, brands, markets and customer value. To keep up with the growing demand for content, enterprises need to become digital factories and have the capability to continuously deliver innovation across these products.
Rouven will explain why traditional CMS platforms do not meet the needs of agile digital companies and will showcase how e-commerce innovators are utilizing microservice architectures to be able to ship new products faster.
10:30 AM - 11:30 AM: Networking