lululemon Contentful Day

A virtual event presented by Contentful.
Contentful Day is all about accelerating lululemon's digital capabilities and managing an ever-more complex footprint of digital customer experiences.
9 December 2020
09:00 CET
Duration: 3 hours

The Contentful Day program is designed to help you transform your digital playbook — across people, processes and technology — to be digital-first AND digital-fast.

This event will provide you insight into how organizations achieve a truly omnichannel customer experience using Contentful as an integral element of their Digital Experience Platform (DXP). Thus allowing customers to engage with brands seamlessly -- regardless of where, when, how -- and that is what enables continued customer love and loyalty, both today and in the future.

Join us via Hopin to learn about lululemon's success stories, how to launch digital products faster and at scale to win in this digital-first era with Contentful.


The exact timing and program is subject to change.


9:00 a.m. PT - Event kickoff and intro

9:10 a.m. PT - Content in the modern digital era - Steve Sloan, CEO

9:40 a.m. PT - Content Platform for the Digital First Era - Mark Demeny, Director of Content Management Strategy

10:10 a.m. PT - Short break


Track 1 - Technical

10:20 a.m. PT - Managing content at scale - John Graham, Solution Architect

Track 2 - Inspirational

10:20 a.m. PT - Putting the pieces together for a content-first company - Apply Digital

11:05 a.m. - Short break


11:15 a.m. PT - Accelerating lululemon’s digital innovation: a guide to replatforming with Contentful - John Graham, Solution Architect

11:40 a.m. PT - Closing remarks

11:45 a.m. PT - That's a wrap!

Recommended For

Track 1 - Technical

Directors of Product Management, Product managers across web and app product teams, Scrum Masters, Lead developers and QAs

Track 2 - Inspirational

Brand and creative directors and managers, Content operations managers and leads, content authors, web experience specialists, digital asset specialists

This event has ended


Steve Sloan
Mark Demeny
Director of Content Management Strategy
Bridget Perry
John Graham
Solution Architect
Ted Cran
Director, Strategic Partnerships
Apply Digital
Lauren Milne
Head of Strategy, East
Apply Digital
Jocelyn Wong
Head of Strategy, West
Apply Digital
Wells Stringham
Head of Experience
Apply Digital
Event Partners

Apply Digital

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