Conference
Consent Management: That’s the Way the Cookie Crumbles
![video thumbnail for the video with the id jgngknj2h7](https://images.ctfassets.net/fo9twyrwpveg/32MWnzIq6xsLK8blDr1Qvf/65dda277883cb9aec97ab430a42b9ff4/Ben_Brook_-_Fast_Forward_speaker_card_.png?fm=webp&w=1280&h=720&fit=fill)
Recorded on
November 4, 2021
Duration
16 minutes
About
CX leaders need to offer a clean UX, but sites are suddenly cluttered with distracting, annoying pop-ups. Ben will explain how our engineering team found a way to eliminate pop-ups while maintaining regulatory compliance.
Attendees will understand:
The technical challenges of providing a compliant and positive user experience for website tracking consent
New ways to think about consent without popups
How to implement a technical roadmap for deploying this capability on their own sites
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Speakers
![Ben Brook](https://images.ctfassets.net/fo9twyrwpveg/1jMTnLS1DR1SiJATZx8KIR/f39b1bc5c83749a0295beb9d7df0bc26/Ben_Brook.png?fit=thumb&f=top&w=350&h=350&fm=jpg)
Ben Brook
CEO and co-founder
Transcend