Many organizations assume that customer experience is primarily the domain of B2C enterprises. However, in practice, successful B2B enterprises have to put even greater emphasis on CX across the enterprise. This is because many of the tasks required by business buyers have far greater complexity and need for information.
Customer acquisition costs are higher, there is often far more information to store and retrieve (product catalogues, related parts, etc.) and the need for correct information on service and maintenance is critical for employees, partners/distributors, and support-seeking clients.
In this event talk, learn how organizations are using content platforms in order to build enterprise-wide practices to enable greater efficiency and customer interaction.
B2B digital business leads, contributors and team members.