Making the move to a modern stack marketing website:

How Intercom refreshed their brand, replatformed their marketing website and transitioned to content infrastructure

[2019-09-26] Making the move to a modern stack marketing website


Intercom’s product manager Laurent Ottinger and product engineer Steven Petryk share how moving off a hard-coded website changed the game. Intercom decided on a scalable content solution that empowered their marketers to make website changes and freed their engineers to focus on building digital products.


Lauren Ottinger Headshot

Lauren Ottinger

Product Manager,

Steven Petryk Headshot

Steven Petryk

Product Engineer, Team Lead,

Johanna Hyde Headshot

Johanna Hyde

Senior Product Marketing Manager,

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