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Contentful Generative AI Professional Usage and Perception Survey

We asked 820 professionals across different industries for their perspectives on the benefits and the challenges it brings to their workday. This report is a culmination of those findings with commentary by University of Toronto Professor of Marketing and Psychology Sam Maglio and actionable recommendations for effectively implementing the new technology at your company.

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The success of your GenAI adoption shouldn’t be left to chance — you need a strategy that accounts for its positives and pitfalls. Let this Forrester report be your starting point.

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Download this asset to learn why Contentful was named a strong performer in The Forrester Wave™: Content Management Systems, Q3 2023 report.

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The marketer's guide to composable content

Content investments don’t need to be one-and-done

Composable content empowers marketers to source and build new content with existing content elements from all over the company. No need to ping your colleague for the latest product description, or even submit a ticket with design to size a new image for you. With composable content, the ability to create, connect, and extend content experiences are right at your fingertips.

Learn the ins and outs of composable content with this exclusive ebook.