Marketing experimentation and personalization are key drivers for today’s enterprises and the Optimizely app in Contentful is here to facilitate experimentation on structured content across all digital platforms – web, mobile, TV, wearables or even voice interfaces without the need for developer involvement. By connecting your content (copy, components, layouts and pages) in Contentful with experiments in Optimizely, marketers have greater visibility into what content is running across A/B or multivariate tests and can get better insights faster, without having to switch between platforms.
Once it is setup, editors can run experiments on content using the Contentful web app. Marketers can act more independently and make a winning variation the new default without the need to ask for code changes.
Deploying structured content depends on many specialized tools, but working between interfaces and tracking integrations can slow everyone down — especially if editors already swimming in a sea of open tabs.
New Contentful UI extensions allow you to customize the editorial experience and add third-party integrations to your workspace.
Dialogue extensions help users access all their preferred tools within a single interface. See how.
Sidebar extensions can be used to provide sensitive language check, a preview tool, and more. Read more.
Entry extensions help you deliver a bespoke editing experience for each role. Learn how.
Preview content before publishing an entry. We have released an instant preview extension that takes advantage of the Gatsby preview feature to rebuild pages in real-time. This makes it easy for editorial teams working with Gatsby-powered websites to preview their content in context, without triggering a new build process. The extension lives in a sidebar and enables authors to choose between automatic and manual rebuilds. Please note that this extension requires a premium version of the Gatsby framework that can be purchased here. You can install the extension in your space from the marketplace page.
The custom sidebar gives customers full control over prime real estate inside the Contentful web app. It is now possible to remove core widgets and add custom extensions and sidebar elements in an arbitrary order. Sidebar extensions are not bound to specific fields, making them an ideal candidate for integrations providing contextual data, workflow tools and advanced content transformations.
AWS services are some of the most popular destinations for the outgoing webhooks created by our customers. In order to simplify the workflows involving these services, we have added support for AWS's Signature Version 4 authentication procedure. This enables our customers to build direct connections to AWS services, including those powering the most cutting edge web architectures: S3 for static site hosting, SQS for connecting distributed systems and Lambda for running serverless backends. To help you get started, we've produced a detailed tutorial showing how to leverage Lambda functions for automatically watermarking your media assets.