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Gut instinct is a great start — but it’s not a strategy.

Try these experiments to turn good ideas into repeatable wins.

Turn lucky wins into reliable playbooks.

Every marketer has instincts — the best ones test them, refine them, and replay what works.

From headlines to CTAs to landing page design, small experiments can turn good ideas into great results. See what to test, how to test it, and how to turn every campaign into conversion gold.

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    Experimentation resources to get you started

    Curated insights for delivering success with Contentful.

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