What marketing leaders need to know
We surveyed 425 marketing decision makers, including 103 CMOs, across industries, company sizes, and regions to show how forward-thinking marketing leaders are incorporating AI into their critical infrastructure.
C-suite perspectives
Insights on the $500K+ investments that are reshaping marketing operations
Exclusive workflow insights
See how top performers structure their days with SME interviews and diary studies
Modern marketer skills
Data and creative skills are now both must-haves to drive results
Budget allocation frameworks
A matrix companies can use to weigh budget against speed, quality, and personalization
Organizational design principles
For teams that refuse to choose between creativity and efficiency
Regional insights
Differences between how US and EMEA counterparts think and work
Avoid another AI miss. Get the winners’ playbook for 2026
This isn't another report about AI adoption rates or tool comparisons. This is exclusive, practical data you can act on right away. See what marketing leaders who are already succeeding with AI do differently and then guide your team to the win.
