Remember when SEO ruled the world?
To reach people and machines, you need a new playbook: GEO/AEO.
AI overviews are pushing SEO results down. Push back with GEO.
Get all the details you need to pivot from SEO to GEO in the below five-part series. Start with an explanation of what GEO is, or jump right into proven best practices to help you reclaim the top of the page. Want to learn how to make the tedious SEO/GEO/AEO optimization tasks even easier? Check out the last video.
Episode 1
What is Generative Engine Optimization?
In this first episode of our five-part series on GEO, Josh Lohr, Contentful’s SEO lead, walks through the history of SEO and highlights some of the challenges that AI-powered search experiences are presenting to marketers. He explains the key differences between SEO and GEO, how marketers can change their approaches to attribution and measurement.
Episode 2
Understanding and optimizing for various LLMs
In episode 2, we learn the strategy implications from GEO; the different LLM search players and how they differ; and how to maximize your brand mentions to achieve results in the new search landscape.
Episode 3
Three GEO playbooks to prepare your content
In episode 3, we explore the three playbooks on how to align and structure your content strategy for maximum effectiveness in generative AI search engines, and why GEO requires cross-team collaboration.
Episode 4
How does Contentful help with SEO and GEO?
In episode 4, we explore how Contentful helps marketing teams get their content AI-ready for GEO, by building on what they're already doing, along with help from Contentful's platform features.
Episode 5
2025 SEO/GEO predictions and five takeaways
In the 5th and final episode, we review search engine trends, share some predictions for search will change in 2025, and leave you with five key takeaways to help strengthen your search strategy in the AI era.
