Invite-only event

Experience Tour - Sydney

Join us on 22 July at the Art Gallery of NSW for a private tour of the Archibald Prize, an exclusive conversation with an Archibald finalist, and lunch at Matt Moran's onsite restaurant, Crafted.

Wednesday 22 July 2026

11:00 AM AEST

Art Gallery of NSW

Art Gallery Road, Sydney NSW 2000

Invite-only event

Experience Tour - Sydney

Join us on 22 July at the Art Gallery of NSW for a private tour of the Archibald Prize, an exclusive conversation with an Archibald finalist, and lunch at Matt Moran's onsite restaurant, Crafted.

Wednesday 22 July 2026

11:00 AM AEST

Art Gallery of NSW

Art Gallery Road, Sydney NSW 2000

Experiences that linger, with the power of content.

Set against the backdrop of one of Australia's most celebrated art exhibitions, this exclusive Experience Tour brings together marketing, digital, and technology leaders for an afternoon of inspiration and conversation at the Art Gallery of NSW.

Guests will enjoy a guided tour of the Archibald Prize exhibition, including a private talk by Finalist, Mostafa Azimitabar. We'll talk about stories behind the artwork and how creativity and authenticity shape the way people connect with the world around them.

From there, guests will gather for a three-course lunch at Matt Moran’s onsite restaurant. Discussions will centre on innovation, digital experience, and the role of content in shaping customer engagement across every touchpoint.

Experiences that linger, with the power of content.

Set against the backdrop of one of Australia's most celebrated art exhibitions, this exclusive Experience Tour brings together marketing, digital, and technology leaders for an afternoon of inspiration and conversation at the Art Gallery of NSW.

Guests will enjoy a guided tour of the Archibald Prize exhibition, including a private talk by Finalist, Mostafa Azimitabar. We'll talk about stories behind the artwork and how creativity and authenticity shape the way people connect with the world around them.

From there, guests will gather for a three-course lunch at Matt Moran’s onsite restaurant. Discussions will centre on innovation, digital experience, and the role of content in shaping customer engagement across every touchpoint.

Why attend?

  • Explore the power of storytelling through the lens of one of Australia’s most celebrated art exhibitions, and discover how compelling content shapes meaningful experiences.

  • Hear firsthand from Contentful customers as they share their journey creating exceptional digital experiences.

  • Connect with senior marketing, digital and technology leaders in an intimate setting designed for authentic conversation, fresh perspectives, and shared learning.

    What to expect

    • A guided tour of the Archibald Prize exhibition, exploring the stories, perspectives, and creative expression behind one of Australia's most celebrated art awards.

    • An intimate talk with Archibald finalist Mostafa Azimitabar, sharing his personal journey and the power of storytelling through art.

    • A curated three-course lunch at Matt Moran's Crafted restaurant, featuring a Contentful customer Q&A and peer discussions on content, digital experience, and customer engagement.

      White text logo reading "THE contentful EXPERIENCE TOUR" on a blurred background with square frame design

      Want to learn more about the Experience Tour?

      The Experience Tour is our global series where ideas spark, conversations flow, and the future of digital content comes to life. Learn all about them on our Experience Tour Hub.

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      EXT Syd 2026 - Speaker section

      Mostafa Azimbitabar

      2026 Archibald Prize Finalist

      Kurdish refugee Mostafa ‘Moz’ Azimitabar is an artist, musician, writer and human rights activist. He was born in Iran in 1986. After fleeing persecution, he arrived in Australia in 2013, seeking asylum. He was held in detention, first on Manus Island, then in a Melbourne hotel. Freed in 2021, he now lives in Sydney.

      Mostafa ‘Moz’ Azimitabar’s portrait of Midnight Oil founding member Jim Moginie was a finalist in the 2026 Archibald Prize. Using his distinctive toothbrush-painting technique, Azimitabar depicts the friendship they formed during his time in immigration detention.

      Louisa Zhang
Senior Product Owner
SafetyCulture

      Louisa Zhang

      Senior Product Owner

      SafetyCulture

      As a Senior Product Owner at SafetyCulture, Louisa drives the company's marketing websites, focusing on digital experience and conversion. With experience building digital products, she works with teams to deliver data-driven content, campaigns and web experiences. She has led the migration to Contentful and its rollout across a global marketing function, embedding AI tooling and building digital foundations that scale.

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