Why attend?
Explore the power of storytelling through the lens of one of Australia’s most celebrated art exhibitions, and discover how compelling content shapes meaningful experiences.
Hear firsthand from Contentful customers as they share their journey creating exceptional digital experiences.
Connect with senior marketing, digital and technology leaders in an intimate setting designed for authentic conversation, fresh perspectives, and shared learning.

What to expect
A guided tour of the Archibald Prize exhibition, exploring the stories, perspectives, and creative expression behind one of Australia's most celebrated art awards.
An intimate talk with Archibald finalist Mostafa Azimitabar, sharing his personal journey and the power of storytelling through art.
A curated three-course lunch at Matt Moran's Crafted restaurant, featuring a Contentful customer Q&A and peer discussions on content, digital experience, and customer engagement.

Lernen Sie die Referenten kennen

Mostafa Azimbitabar
2026 Archibald Prize Finalist
Kurdish refugee Mostafa ‘Moz’ Azimitabar is an artist, musician, writer and human rights activist. He was born in Iran in 1986. After fleeing persecution, he arrived in Australia in 2013, seeking asylum. He was held in detention, first on Manus Island, then in a Melbourne hotel. Freed in 2021, he now lives in Sydney.
Mostafa ‘Moz’ Azimitabar’s portrait of Midnight Oil founding member Jim Moginie was a finalist in the 2026 Archibald Prize. Using his distinctive toothbrush-painting technique, Azimitabar depicts the friendship they formed during his time in immigration detention.

Louisa Zhang
Senior Product Owner
SafetyCulture
As a Senior Product Owner at SafetyCulture, Louisa drives the company's marketing websites, focusing on digital experience and conversion. With experience building digital products, she works with teams to deliver data-driven content, campaigns and web experiences. She has led the migration to Contentful and its rollout across a global marketing function, embedding AI tooling and building digital foundations that scale.



