AI is transforming how people find and interact with content. More and more, audiences are forming opinions and making decisions based on AI-generated answers, often without clicking through to a website. With Google’s AI Overviews and ChatGPT’s growing role in search (30% of ChatGPT usage is search-related), is your content strategy ready to show up where your audience is looking?

In this webinar, Contentful’s Senior SEO Manager, Josh Lohr, Vercel's Partner Solutions Engineer, Alex Hawley, and Apply Digital's Chief Technology Officer, Scott Michaels discuss how GEO differs from traditional SEO and how to prepare your content to rank in both search engines and AI-powered experiences.

What you’ll learn:

• The difference between SEO and GEO (and why that matters for all marketers, not just SEO leaders).

• Creating content that performs in both AI and search engines — plus quick tips to get started.

• Positioning content so LLMs can discover, summarise, and cite it in your audience’s preferred AI interface.

• Presenting a cohesive and forward-looking AI search strategy to your executive team or board.