AI is rewriting the rules of marketing
The year ahead will mark the rise of the full-stack marketer; professionals who merge creative intuition with technical fluency to turn insight into measurable impact. Those who embrace this evolution will gain a decisive edge in speed, precision, and audience relevance. Those who hesitate risk being outpaced not just in campaigns, but in their ability to innovate and connect meaningfully with customers.
Join Alice McKown (Publisher and CRO, The Atlantic) and Elizabeth Maxson (CMO, Contentful) as they reveal five predictions shaping the future of marketing.
Drawing on new research from When Machines Make Marketers More Human — featuring insights from 425 marketing leaders — they’ll explore the tensions transforming the field: abundance vs. focus, acceleration vs. creativity, data vs. instinct.

What you'll learn in this webinar
Predictions
Meet the 2026 marketer — versatile, curious, and ready for change.
Insights
How bold brands can rise above the coming creative crisis.
Strategy
What separates empty experimentation from meaningful impact.


