Contentful Establishes Formal Australian Presence and Expands Local Operations to Meet Growing Enterprise Demand

SYDNEY, Australia, March 17, 2026 – Contentful, a leading digital experience platform trusted by more than 4,800 customers, today announced the launch of its Australian subsidiary and expansion of its local operations to better support customers across Australia and New Zealand (ANZ). The move underscores Contentful’s long-term commitment to the region and responds to increasing enterprise demand to create, personalise, and launch seamless digital experiences. 

As part of this expansion, Contentful has appointed Sam Hoare as Area Vice President, ANZ, to lead regional strategy, customer engagement, and growth initiatives. Sam joins Contentful with more than 13 years of experience in enterprise software, including senior leadership roles at Salesforce and Intercom.  With deep experience scaling high-performing enterprise teams, he will oversee the continued development of Contentful’s local presence and partnerships.

“This milestone reflects our strong commitment to the Australian and New Zealand market,” said Hoare. “Organisations across the region are rethinking how they deliver digital experiences. They need flexible, enterprise-grade solutions that empower both technical and non-technical teams to move faster, innovate confidently, and drive measurable business outcomes. Contentful is uniquely positioned to support that transformation.”

Contentful already works with a growing list of more than 250 ANZ customers across a broad range of sectors including retail, travel, insurance and healthcare. The new Australian presence enables the company to deepen existing relationships and makes Contentful the vendor of choice for enterprises seeking a true local partner backed by a global leader.

“Retailers today need to move quickly across e-commerce, mobile, and emerging digital channels. Having a local Contentful team strengthens our ability to collaborate closely as we continue evolving our digital experience for customers,” said Paul Värk, Senior Manager, CX & Design at Chemist Warehouse. 

Morgan Plumley, Platform Lead, Engagement Platform at MYOB said, "Contentful has given us the ability to maximise the potential of our content, and provide contextually relevant experiences to our customers. Apart from the great technology, results like this also rely heavily on the teams and the support they provide. So we're really thrilled they are expanding their footprint here in Australia!"

Contentful’s Australian office provides a base for the company’s growing ANZ team, which continues to recruit across sales, customer success, and technical roles to meet increasing enterprise demand.

With its new ANZ hub, Contentful is accelerating its mission to help organisations move beyond legacy, monolithic systems and build flexible, future-fit digital experience platforms designed for the AI-driven era.

To learn more about Contentful, visit: www.contentful.com. 

About Contentful


Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. For more information, visit www.contentful.com. Contentful, the Contentful logo, and other trademarks listed here are registered trademarks of Contentful Inc., Contentful GmbH and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.