Personalize, connect, and convert at scale

To stand out and drive customer loyalty in a noisy world, brands need to offer more than just content — they need to provide meaningful, personalized experiences. Enter: Contentful Personalization.

Learn more

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Take a peek at Contentful Personalization

Contentful powers your digital experience — now let it power your personalization strategy.

Create, test, and optimize tailored content for an infinite number of audience segments — without leaving Contentful.

Our in-house experts will show you how it works.

Core capabilities of Contentful Personalization

Segmentation

Easily define audience segments based on data collected from third-party sources.

Data-backed insights

Use in-depth analytics to guide your personalization strategy and increase conversions.

Experimentation

Drive engagement by testing, analyzing, and iterating on different areas of your digital experience.

Customer stories of personalization in action

North America

Kraft Heinz sécurise la recette secrète pour une marque iconique et moderne avec Contentful

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30 %

engagement accru

78 %

taux de conversion accru

A Heinz ketchup bottle on a table viewed from above.

« Contentful dispose des capacités nécessaires pour alimenter et personnaliser le contenu à travers tous les points de contact avec les clients — des bornes interactives aux panneaux d'affichage numériques dans les services au volant. Qu'il s'agisse d'un client à la recherche d'un sandwich double étage ou d'une famille de six personnes commandant des seaux de poulet, Contentful nous permet de diffuser du contenu pertinent »

Ashley Travis

Sr. Director Digital Experience & Product Growth

KFC Global

Big brands are getting big results — here’s proof

By leveraging Contentful Personalization, brands like Ruggable and Pets Deli increase paid traffic conversions and improve customer loyalty.

See it in action

Resources to set your content in motion

How AI is Powering Personalized Experiences that Customers Expect cover)

Ebook

How AI is powering personalized experiences customers expect

Report

Industry segmentation patterns

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Case study

Ruggable rolls out an efficient way to manage Black Friday and personalization with Contentful

We've gathered 45 statistics about the current landscape of ecommerce personalization, including customer preferences, top trends for 2025, and more.

Article

39 ecommerce personalization statistics to inform your 2025 strategy

Unlock the power of your digital content

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