Webinar

How to become AI-Ready

Top trends, CX strategies, and real-world examples.

In this webinar, Contentful and Amazon Web Services (AWS) explore how retail and CPG brands address the growing demand for personalization to deliver tailored shopping experiences.

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About the webinar

Marketers are embracing GenAI to enhance the customer experience and streamline operations across the content lifecycle. In this webinar Contentful and Amazon Web Services (AWS) join EMARKETER to discuss:

  • Where genAI can be used for content creation, management, and presentation

  • The benefits of leveraging large language models (LLMs) with genAI-powered solutions

  • Success stories demonstrating effective integration of genAI in content production

Watch on-demand now and learn how to harness generative AI to optimize content workflows, personalize customer interactions, and drive innovation in retail and consumer packaged goods.

Découvrez nos intervenants experts

Jonathan Phillips, Solution Engineer, Contentful

Jonathan Phillips

Solution Engineer

Contentful

Justin Honaman, Head Worldwide Retail & Consumer Goods, Industry Strategy & Business Development, Amazon Web Services (AWS).

Justin Honaman

Head, Worldwide Retail & Consumer Goods Industry Strategy & Business Development

Amazon Web Services (AWS)

Marissa Coslov, Vice President, EMARKETER

Marissa Coslov

Vice President

EMARKETER

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