Resources / Answer Engine Optimization
AEO: Build visibility across search and AI
AI-powered search is changing how people discover, evaluate, and choose brands. Answer Engine Optimization (AEO) helps organizations ensure their content is easy for both people and AI to understand, trust, and use.
Take control of your AI visibility
Your AI reputation deserves more than a dashboard. Palmata helps organizations understand, measure, and improve how they're represented, so they can confidently shape their AI reputation.
« Everyone is talking about visibility in AI search, but visibility alone doesn't tell you what to do next. What differentiates Palmata is its ability to show us how AI systems are actually perceiving our business, how we can optimize, and a clear set of actions backed by research and simulation. »
Publisher and Chief Revenue Officer
The Atlantic
Essential reading
Whether you're just getting started with AEO or refining your AI discovery strategy, these resources explore how structured content helps improve visibility across search and AI.
Insight
Designing content for answerability: Why structure, authority, and consistency matter for AEO
Learn how AEO helps brands improve how AI systems understand and represent them—and why it builds on the foundations of SEO rather than replacing it.
AI Search Series
Generative AI has changed the game for SEO, content strategy, and even your customer journeys. In this 5-part video series, we’ll share what you need to know, what you need to change, and what you need to keep doing to stay on top of the search in this AI era.
Episode 1
What is Generative Engine Optimization?
In this first episode of our five-part series on GEO, Josh Lohr, Contentful’s SEO lead, walks through the history of SEO and highlights some of the challenges that AI-powered search experiences are presenting to marketers. He explains the key differences between SEO and GEO, how marketers can change their approaches to attribution and measurement.
Episode 2
Understanding and optimizing for various LLMs
In episode 2, we learn the strategy implications from GEO; the different LLM search players and how they differ; and how to maximize your brand mentions to achieve results in the new search landscape.
Episode 3
Three GEO playbooks to prepare your content
In episode 3, we explore the three playbooks on how to align and structure your content strategy for maximum effectiveness in generative AI search engines, and why GEO requires cross-team collaboration.
Episode 4
How does Contentful help with SEO and GEO?
In episode 4, we explore how Contentful helps marketing teams get their content AI-ready for GEO, by building on what they're already doing, along with help from Contentful's platform features.
Episode 5
2025 SEO/GEO predictions and five takeaways
In the 5th and final episode, we review search engine trends, share some predictions for search will change in 2025, and leave you with five key takeaways to help strengthen your search strategy in the AI era.
Further resources for AI search
Continued resources to help you take your AEO and GEO to the next level with Contentful.
Checklist
Prepare your content for generative search with this step-by-step tracker
Generative search is changing how brands show up, and this template helps you keep up. Use this checklist to know exactly where to start and which actions have the highest impact.
Webinar on-demand
How to measure and improve your brand's AI reputation
Learn how AI shapes buyer perception, where your brand may be at risk, and what actions can improve the outcome.
