Guide

26 A/B testing ideas to increase click-through rates and boost conversions

Improve performance with proven A/B testing ideas

Take a data-driven approach to increasing engagement, click-through, and conversion rates. This guide, full of insightful A/B testing ideas, will help you improve customer experiences to drive revenue.

Download now

By submitting the form, I acknowledge that Contentful will process my personal data in accordance with its Privacy Notice.

Get the results you need through continuous testing

Deepen user engagement

Find out which headlines, layouts, content, and features entice the most visitors to engage with your brand.

Increase CTR and conversion

See how product images, banners, CTAs, and more impact landing page and email performance.

Boosts sales and revenue

Learn which pricing strategies, promotions, and other tactics deliver the biggest return for your business.

Find your winning combination

Scale up your A/B testing to uncover what your customers really want and deliver experiences that convert casual visitors into lifelong customers.


    Contentful logo

    Transformez votre contenu avec Contentful

    Nous dévoilons de nouvelles fonctionnalités et de nouveaux partenariats qui améliorent la façon dont votre organisation construit, sans compromis.

    Commencer