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Digital Experience Platform

Create content that customers trust and agents understand

Built on an AI-powered headless CMS, Contentful brings together structured content, automation, analytics, and personalization into one platform.

Homme assis sur un canapé gris avec un laptop, entouré d'éléments UI montrant des meubles bleus et des outils de traduction IA.

78 % augmentation du taux de conversion grâce à la personnalisation

43% augmentation des ventes numériques

30 languages supported with AI

5 min cycles de publication réduits de 2 semaines

It’s a critical time for brands

Teams are under pressure to create more, move faster, show up across every channel, and improve both AEO and SEO. But most platforms weren’t built for these current demands.

Today’s demands expose the limits of legacy platforms

What used to be a publishing problem is now a scale, governance, and discoverability problem.

  • Brand governance is harder in the age of AI

  • Customers expect personalized content in every interaction

  • Content has to scale across brands, markets, and regions

  • Your website is only one of many digital touchpoints

  • Discovery is expanding beyond SEO and becoming more agentic

How Contentful helps you win with customers and agents

Create once, use everywhere

Structured, reusable content optimizes for agent discoverability and makes it easy to scale across channels, markets, and brands without any duplicative work.

Do more with governed AI

From content creation and translation to brand checks and approval workflows, built-in AI improves output quality without increasing your headcount.

Personalize and refine

By combining content and audience data, you can create personalized marketing touchpoints for every customer segment and use performance data to iterate.

Contentful by the numbers

4,500+

Customers

30%

Fortune 500 brands

180B+

API calls per month

99.99%

Uptime SLA

See how it works

Contentful brings the best capabilities across your stack into a single platform that improves productivity, speed to market, governance and discoverability.

Composable content, built to scale with you

Composable content modeling gives teams a structured content foundation that scales across websites, campaigns, personalized experiences, and AI agents.

Diagram of reusable content blocks — table, code, image and button — grouped in one model and distributed to four channel icons.

Future-proofed architecture

Contentful’s API-first, cloud-native architecture grows alongside your business, integrating seamlessly with your favorite tech solutions.

Contentful logo at the centre of a hub connected by dashed lines to Salesforce, Shopify, Slack, GraphQL, Vercel and other integration logos.

Agent-ready and discoverable

Content is structured, typed, and taxonomy-driven so agents can easily find, verify, and surface it to customers.

Web page with a highlighted content block linked by an arrow to answer cards from AI assistants including OpenAI, Claude and Gemini.

Integrated experimentation, analytics, and personalization

Audience segments, content variants, and performance analytics allow teams to quickly launch A/B tests and personalize customer touch points.

A/B test diagram with variant A and variant B cards feeding into an engagement rate card showing 75% and a 12.8% increase.

Automated workflows to go from draft to live

Workflows provide approval guardrails that empower marketers to build what they want without breaking the architecture or governance policies devs have in place.

Content workflow with an automation step reading Translate to German inserted between Add content and Marketing review.

Quality content powered by AI

Contentful’s AI helps teams create, translate, and optimize on-brand content without sacrificing quality or control.

Rich text editor on a dark background with an AI menu open showing Rewrite, Translate, SEO keyword optimization and Spelling and grammar check.
Logo for Palmata by Contentful

AI discovery intelligence with Palmata by Contentful

Palmata shows how AI answer engines see your brand and helps teams prioritize actions to improve visibility, accuracy, and competitive performance.

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All on one intelligent platform

Icône Contentful Ecosystem

Contenu intelligent, optimisé par l’intelligence artificielle (IA)

Contentful Ecosystem s’intègre parfaitement à votre stack — e-commerce, intelligence artificielle (IA) et bien plus encore — pour vous permettre d’enrichir et d’étendre chaque expérience en toute simplicité.

Explorer Ecosystem
Docusign

« Pour réussir, nous devions étendre les expériences personnalisées à un public mondial. La DXP flexible et extensible de Contentful nous permet de créer des expériences numériques convaincantes pour différentes personas et d'expérimenter avec des outils d'IA qui accélèrent nos processus. »

Michael Luzmore

Product Manager

Docusign

Contentful customers deliver real success stories

On logo

On sprints toward scalable, content-driven commerce with Contentful

40 %

des ventes sont directes aux consommateurs

7

langues prises en charge

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P.S. We don’t do decorative logos. Tap any to read the full story.

Create content that customers trust and agents understand | Contentful