The New Storytellers

Kraft Heinz secures the secret sauce for an iconic, modern brand with Contentful

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Headquarters
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Use Cases
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The New Storytellers

Behind every winning content experience lies a team of innovators. This series highlights the people within our customer organizations driving change.

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Challenge

Looking to move beyond outdated technology, the heritage brand sought a solution to assemble dynamic digital experiences that could cut through the noise.

Solution

A MACH architecture was paired with a strategic design system to support connected but differentiated brand-specific sites and deliver captivating personalized experiences.

Outcome

A flexible tech stack enables teams to connect new tools to build imaginative, personalized digital experiences.

30%

increase in engagement

78%

conversion rate
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Learn more about Contentful’s Composable Content Platform

See how Contentful plays a pivotal role in elevating your company’s creativity
and digital experiences.

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Capabilities

Composable content platform

A composable content platform unifies content across all digital landscape.

Modular structure

A modular structure promotes consistency
in design and messaging.

Localization features

Localization features streamlines tailoring content to specific regions.

Development speed

Speed of development allows for a quick time to market.

Apps & integrations

Launch

Brings the visibility and confidence to build and deliver major content releases faster.

Workflows

Keep your work flowing and easily collaborate on content creation.