KFC builds finger-lickin’ good digital experiences with Contentful
Hard-coded, market-specific websites were costly and cumbersome to maintain, which led to inconsistent, outdated digital content and a less-than-modern ordering experience.
A unified, user-friendly content platform with reusable content models supports brand consistency and scaling as franchises uplevel their digital marketing efforts.
Contentful is giving KFC the tools to unify its brand and support markets with very different needs and digital experience.
43%increase YOY digital sales
50%increase in AU digital sales YoY
Reduced risk of unauthorized access, data breaches, and the legal or reputational damages that follow.
Modular, reusable content models enhance consistency while still leaving room for creativity.
APIs and the Contentful Marketplace offer extensibility to add new tools and capabilities.
Google Analytics (GA4)
View analytics data from Google Analytics 4 in Contentful.
Build and deploy your AWS Amplify sites on demand with the Contentful Amplify app.