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The new storytellers

KFC builds finger-lickin’ good digital experiences with Contentful

Company size
Regions
Industries
Use Cases
Promo Card: Storytellers

The New Storytellers

Behind every winning content experience lies a team of innovators. This series highlights the people within our customer organizations driving change.

View series
Challenge

Hard-coded, market-specific websites were costly and cumbersome to maintain, which led to inconsistent, outdated digital content and a less-than-modern ordering experience.

Solution

A unified, user-friendly content platform with reusable content models supports brand consistency and scaling as franchises uplevel their digital marketing efforts.

Outcome

Contentful is giving KFC the tools to unify its brand and support markets with very different needs and digital experience.

43%

increase YOY digital sales

50%

increase in AU digital sales YoY
Capabilities

Reliable security

Reduced risk of unauthorized access, data breaches, and the legal or reputational damages that follow.

Scalable structure

Modular, reusable content models enhance consistency while still leaving room for creativity.

Integrated framework

APIs and the Contentful Marketplace offer extensibility to add new tools and capabilities.

Apps & integrations

Google Analytics (GA4)

View analytics data from Google Analytics 4 in Contentful.

AWS Amplify

Build and deploy your AWS Amplify sites on demand with the Contentful Amplify app.