Our executive leadership team

Steve Sloan

Chief Executive Officer
Steve brings a background in high-growth SaaS companies, leading product, marketing and engineering. He was most recently Twilio SendGrid’s Chief Product and Marketing Officer, and previously led global product and engineering at Marketo. He also held leadership roles at Amazon and Microsoft. Steve holds a BA from the University of California, Berkeley and an MBA from the Kellogg School of Management at Northwestern University. Away from work, you’ll most likely find him on an adventure with his family or swimming in the San Francisco Bay.

Bridget Perry

Chief Marketing Officer
Bridget spent the past 20 years leading marketing at established and early-stage technology companies. Bridget led Adobe's commercial marketing through its transition to SaaS and launch of a digital experience platform. Most recently, Bridget led Adobe's marketing across EMEA. Bridget also held leadership roles at Microsoft across enterprise marketing, partnerships and sales. Bridget got her start in technology at a digital agency, incubating early-stage ventures and helping established brands adopt digital. Bridget holds a BA from Boston College and an MBA from Yale School of Management. Outside of work, Bridget loves spending time with her family and outdoors — running, skiing, hiking, biking and paddling.

Eddie Medak

SVP, Sales
Eddie started his career in commercial insurance working on financial service products and transitioned into SaaS technology sales. Before joining Contentful, he worked for Salesforce, Jive, Box and Databricks. In the decade of selling SaaS products, Eddie has overseen all aspects of B2B sales and comes to Contentful with a track record for identifying, implementing, and expanding new revenue channels. Eddie holds a degree in Finance from Santa Clara University. Rumored to be a track and field champion, he also won the title of the fastest Contentfulero in 2017.

Laurence Trifon

SVP, Customer Experience
Laurence builds and leads teams across the full customer lifecycle for B2B software companies. Before joining Contentful, Laurence was responsible for new product initiatives at Twilio as Vice President of Emerging Businesses. Prior to Twilio, Laurence helped scale SendGrid from startup through IPO in several leadership roles including Vice President of Revenue — leading sales, customer success and professional services — and Vice President of Strategic & Corporate Development. Before SendGrid, Laurence led business development and go-to-market strategy for Bloomspot, an ecommerce startup that was acquired by JP Morgan Chase. Laurence holds a B.A. in Public Policy from Stanford University.

Margo M. Smith

Chief Legal Officer
Margo brings an extensive background representing technology companies on IPOs, corporate governance, intellectual property and international law to Contentful, where she will lead global legal strategy, privacy, compliance and strategic initiatives. Margo was most recently Chief Legal Officer at Snowflake Inc., one of the world’s fastest-growing SaaS companies. She has also served as the top legal executive at Apttus, Marketo, QuinStreet, and Verigy. Margo began her career at global technology law firm Wilson Sonsini Goodrich & Rosati, and holds a JD from Columbia University School of Law and a BA from the University of Washington.

Carla Cooper

Chief Financial Officer
Carla has a drive to understand the inner workings of businesses—and after nearly 20 years as a financial analyst covering technology stocks, she moved into the tech industry herself. Carla served in key financial roles for both Responsys and Mulesoft during their journeys to going public. Most recently she was VP Finance & Strategy for Salesforce. She also is on the advisory board of Gappify, a provider of SaaS solutions for corporate accountants. Carla earned an MBA at Northwestern University and an AB in Public and International Relations from Princeton University. An accomplished athlete, she completed six marathons and countless triathlons before her kids were born.

Paolo Negri

Co-Founder & Chief Technology Officer
In 2006, Paolo left native Milan for London to be a part of the cloud revolution. He led the bid management development team at Forward, one of the fastest growing companies in the UK at the time, and later helped to scale the website of Autoscout24, the largest European car search engine. In 2010, Paolo joined the social gaming company Wooga, where he resolved Wooga's massive scaling issues and oversaw a 10X traffic growth spurt over his 2-year tenure. In 2012, Paolo met Sascha and founded Contentful. Paolo holds an Engineering Management degree from the Polytechnic University of Milan.

Sascha Konietzke

Co-Founder & Chief Strategy Officer
His fondness for programming helped Sascha land his first job at the age of 15, working as a webmaster for a VC-funded hardware startup Vircinity. In 2005, Sascha joined Hewlett-Packard where he was quickly recognized for spotting promising technologies and taking an entrepreneurial approach to day-to-day projects. After leaving HP in 2008, Sascha travelled extensively and founded Tagcrumbs, a geo-location based bookmarking service. In 2011, he started working on a publishing platform which went on to become Contentful. Sascha holds a degree in Business Information Technology from the University of Cooperative Education in Stuttgart.

Vanessa MacIlwaine

SVP, People
Vanessa has more than 20 years of experience in human resources. As a dual-national with a passion for global business, she launched her career by joining the exploration division of BHP Minerals, a 70,000-person Australian mining company. She went on to work for Lucasfilm, Williams-Sonoma, and Lending Club, in a variety of people-focused leadership roles, focusing on growth and expansion. Vanessa leads Contentful’s global People and Workplace functions. She hold a BA in Psychology from the University of Washington.

For the curious

You’re more than welcome to get to know us a bit better

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