For content creators, the humble URL is often an after-thought or not a thought at all. Nail the fundamentals of URL creation, and put them into practice daily to improve your SEO. Get it wrong and pay for it with broken links and crawl errors, resulting in poor SEO and the ongoing and frustrating task of fixing them all.

In mid-November, Atlassian welcomed Contentful’s extensibility team to their quarterly hackathon, ShipIt, in their Austin, Texas office. For 24 hours, Atlassian invited everyone — from developers to administrators to illustrators — to collaborate on new projects. Engineers from Contentful and Atlassian assembled two groups with one goal: improve Contentful’s developer and content editor experience. They did just that, learning and eating massive amounts of pizza along the way.

Enterprises are jumping from monolithic CMSes to headless CMSes. It’s an exciting change that gives customers new ways to interact with products and services — but the switch can be challenging, especially for digital marketers who need to quickly learn how to use unfamiliar tools. I made this transition myself, and I’m here to help you make friends with your new headless CMS.

DevOps principles make development teams more effective. But when it comes to content model changes, it’s historically been difficult to reconcile these principles with your CMS. Now, with the release of environment aliases, we’ve created a simple way to clone environments, promote an environment to production, and roll back changes.

Organic search helps your organization grow, especially when you're a little cash strapped. If you can’t compete against those in the market paying for ads, you need to appear first underneath them in search results. This guide is a starting point for maximizing the effectiveness of content to win that number-one spot.