Use case: Content hub

Gain control over your content and publish it anywhere.

If handling content on multiple CMSes feels like herding cats, consider a unified approach that makes updates a snap.

case study

4x

faster to launch new products

Goodbye, copy-and-paste

The digital team at Canadian telecom Telus unified seven disparate CMSes and content repositories into a single content hub. With Contentful’s flexible suite of APIs, they no longer had to copy content across various systems, and they greatly reduced the chance for error instead, teams could swap in different content components once, and then content would update everywhere.

Watch Telus video
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One content hub to rule them all

Companies use Contentful to aggregate all of their content in one place and easily update, audit, or share it on any platform. A centralized content hub helps teams easily revise and distribute content on the fly—updates in a matter of seconds, on every channel. This powerful, centralized management capability enables teams to scale rapidly with existing resources and maintain greater brand consistency. Better content organization and seamless publication breaks the content bottleneck that was slowing down digital production.

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Is content management creating a bottleneck?

Content execution is one of the biggest challenges facing both product and marketing teams today. Brand mistakes costs companies millions of dollars in lost revenue and erodes brand equity. Talk to an expert and learn how Contentful can help you deliver consistency and speed.