White paper

The modern website strategy guide

How content infrastructure is accelerating digital products

StrategicGuide WhitepaperMockup VersionA L1R1

Websites have evolved from a collection of published pages to full applications that offer sophisticated, engaging experiences. Like software products, they are built and run by dedicated, cross-functional teams that are set up to deliver an ongoing pipeline of updates and new features. Content infrastructure empowers product teams to keep content fresh and relevant across a global portfolio of web properties.

Download the white paper to learn how you can modernize your website strategy, including:

  • The product-centric approach to building websites
  • How traditional CMS hinders fast software delivery
  • Key technology trends and best practices favored by website teams
  • The role of content infrastructure in modern web development