Storylines London was one for the books! Catch up on all the highlights and insights shared by customers, partners, and Contentful leaders.

Read the recap

View highlights from Storylines London

Highlights from customer & partner sessions

  • Dr. Kris Alexander presents the top highlights and insider tips from Storylines London.

Behind the art and science of brand story

  • In the digital-first world, brand stories must be laser-precise. Find out how F1, Marks & Spencer and Unmind strike the right balance of creativity and technology.

Building and scaling inclusive digital experiences

  • Wunderman Thompson are leading the way for inclusive design. Hear how to drive growth and deliver impact with accessibility at the heart of your digital experience strategy.

Speakers

    Serge Albohayre

    Serge Albohayre

    Head of Business Development & Partnerships EMEA
    Apply Digital
    Dr. Kris Alexander

    Dr. Kris Alexander

    Professor of Video Game Design, Toronto Metropolitan University
    Director, Red Bull Gaming Hub
    Dina Apostolou

    Dina Apostolou

    VP, Content & Experiences
    Contentful
    Charles Bell

    Charles Bell

    Snr Director, Solution Engineering
    Contentful
    David Blaseby

    David Blaseby

    Chief Growth Officer
    Wunderman Thompson Commerce and Technology
    Matthew Burrough

    Matthew Burrough

    Head of Digital
    Rail Delivery Group
    Ali Corless

    Ali Corless

    Product Manager
    F1
    Tom Dougherty

    Tom Dougherty

    Chief Growth Officer
    UNRVLD
    Nilufar Fowler

    Nilufar Fowler

    Executive Vice President, Global Strategic Partnerships
    WPP
    Patrick Geers

    Patrick Geers

    Snr Technical Project Manager
    Contentful
    Matt Gould

    Matt Gould

    Chief Technology Officer
    Apply Digital
    Patrick Kane

    Patrick Kane

    Global Growth Manager
    Wunderman Thompson
    Elliott King

    Elliott King

    Content Director
    Unmind
    Brandon Murphy

    Brandon Murphy

    Head of Technology
    Valtech UK
    Emma Murray

    Emma Murray

    Snr Product Manager
    Marks & Spencer
    Irene Nicolau-Requena

    Irene Nicolau-Requena

    Director, Business Development
    TransPerfect
    Dheeraj Palagiri

    Dheeraj Palagiri

    Solution Architect
    Contentful
    Dom Selvon

    Dom Selvon

    Chief Technology Officer
    Apply Digital
    Steve Shaw

    Steve Shaw

    Technical Director
    Kin + Carta Europe
    Sean Skamnes

    Sean Skamnes

    VP of Partnerships
    Commerce Layer
    Rachel Smith

    Rachel Smith

    Experience Director
    Wunderman Thompson Commerce & Technology
    Rishi Tank

    Rishi Tank

    Regional Director, EMEA Enterprise
    Twilio Segment
    PJ Utsi

    PJ Utsi

    Co-Founder and Chief Creative Officer
    Vaimo
    Zoe Ventura Martinez

    Zoe Ventura Martinez

    Snr Solution Engineer
    Contentful
    Melanie Wasley

    Melanie Wasley

    Lead Product Owner
    Rapha
    Chris Zimmerman

    Chris Zimmerman

    Regional Composable Practice Director
    Valtech

Event Agenda

When and where?

Thursday, June 29

10:00am BST

Prospero House, 241 Borough High Street London SE1 1GA

09:00

Doors open

10:00

Impactful Synergy: Producing a significant impression

What are the three things that bring a brand story together (and to life)? Class is in session with Dr. Kris Alexander, sharing what brands can learn from the world of video games.

Dr. Kris Alexander
Dr. Kris Alexander
Professor of Video Game Design, Toronto Metropolitan University, Director, Red Bull Gaming Hub

10:45

Building and scaling accessible, inclusive digital experiences

Digital experiences are what define brands today. To drive growth and deliver impact, accessibility must be part of the equation. Leaders in accessibility and inclusive design from Wunderman Thompson share how AI can help make digital experiences that are engaging, accessible, inclusive, and scalable.

Patrick Kane
Patrick Kane
Global Growth Manager, Wunderman Thompson
Rachel Smith
Rachel Smith
Experience Director , Wunderman Thompson Commerce & Technology
David Blaseby
David Blaseby
Chief Growth Officer, Wunderman Thompson Commerce and Technology

11:15

Break

15 mins

11:30

Choose your track breakouts

The secret to earning long-term love from global markets

For brands reinventing their digital experiences, “consistency” should always be prioritized over “compelling” — which Vaimo knows well. During this session, the agency will share how it’s helped Zara, Burberry, The Gap, Helly Hansen, and other global brands score long-term customer engagement with consistent content powered by Contentful. A Q&A will follow.

PJ Utsi
PJ Utsi
Co-Founder and Chief Creative Officer, Vaimo
Scaling global digital experiences

You’ve created a strong brand story, but how do you translate it at scale? Gain insights on how to launch and orchestrate multilingual content, the role of technology and process, and how to do it at the speed-to-market you need.

Irene Nicolau-Requena
Irene Nicolau-Requena
Director, Business Development, TransPerfect
Realizing business benefits from the right technology

It's no secret technology can offer immense business benefits. But how do you implement the right technology, in the right way? Less obvious. Kin+Carta will share real-world examples and strategies to implement the technology you need to get the experiences—and results—you want.

Steve Shaw
Steve Shaw
Technical Director, Kin + Carta Europe
Charlie Bell
Charlie Bell
Senior Director Solution Engineering EMEA, Contentful

12:15

Lunch

60 mins

13:15

Spring announcements

Dina Apostolou
Dina Apostolou
VP, Content & Experiences, Contentful

13:30

Customer spotlight with Valtech

A fireside chat between Valtech and a Contentful customer with a brand story that’s built on composable content.

Matthew Burrough
Matthew Burrough
Head of Digital, Rail Delivery Group
Brandon Murphy
Brandon Murphy
Head of Technology, Valtech UK
Chris Zimmerman
Chris Zimmerman
Regional Composable Practice Director, Valtech

14:00

Break

10 mins

14:15

Choose your track breakouts

From idea to impact: How Contentful accelerates your narrative

Great stories begin with light bulb moments. Creatively conveying those ideas to capture customer attention is the hard part. This breakout, hosted by Contentful Professional Services, shows how small digital teams can amplify their brand across platforms and audiences customers with personalization, localization, and AI.

Dheeraj Palagiri
Dheeraj Palagiri
Solution Architect, Contentful
Patrick Geers
Patrick Geers
Snr Technical Project Manager, Contentful
From the Clubhouse

Learn how Rapha's brand, craftsmanship, and storytelling drive content-led commerce throughout local cycling communities across the world.

Sean Skamnes
Sean Skamnes
VP of Partnerships, Commerce Layer
Charles Bell
Charles Bell
Snr Director, Solution Engineering, Contentful
Melanie Wasley
Melanie Wasley
Lead Product Owner, Rapha
LIV Golf: A global platform — from concept to delivery in six months

What does it take to dream up and deliver a paradigm-shifting digital golf experience in six months? UNRVLD’s Chief Growth Officer will tell you how they brought together composable technology platforms, ripped up the rule book, and brought to life a bold brand via a digital experience that is agile and scalable.

Tom Dougherty
Tom Dougherty
Chief Growth Officer, UNRVLD

15:00

Break

25 mins

15:25

How personalization pulls customers back to brands

Attracting new customers is great. But, keeping those same customers coming back is even more celebratory — and more likely with personalization. Leaders from Twilio Segment and Contentful share why investing in tailored content and tools that support it creates deeper customer connections with real-world customer examples as evidence.

Dina Apostolou
Dina Apostolou
VP, Content & Experiences, Contentful
Rishi Tank
Rishi Tank
Regional Director, EMEA Enterprise, Twilio Segment

15:55

The art and science of brand story with Unmind, F1, and Marks & Spencer

In the digital-first world, brand stories need to be equally artful and precise. Join customers Unmind, F1, and Marks & Spencer to hear how they bring the right balance of creativity and technology to delivering their brand stories. 

Dr. Kris Alexander will moderate this 35-minute conversation.

Elliott King
Elliott King
Content Director, Unmind
Ali Corless
Ali Corless
Product Manager, F1
Emma Murray
Emma Murray
Snr Product Manager, Marks & Spencer

16:30

The most common pitfalls of composable transitions

It’s long been said that one learns wisdom from failure much more than success. While the many things you can do with composable content are well-documented, members of the Apply Digital C-suite want to arm you with some equally important, but less amplified, knowledge: what not to do when transitioning to such technologies.

Matt Gould
Matt Gould
Chief Technology Officer, Apply Digital
Dom Selvon
Dom Selvon
Chief Technology Officer, Apply Digital
Zoe Ventura Martinez
Zoe Ventura Martinez
Snr Solution Engineer, Contentful

17:00

Closing remarks

17:10

Happy hour

60 mins

With a little help from our friends

We are grateful for the support of our industry-leading sponsors in defining the future of composable content.

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