Storylines Silicon Valley made a big splash. Want to relive the magic? We’ve captured the highlights and insights shared by customers, partners, and Contentful leaders.
Speakers
Dr. Kris Alexander
Dina Apostolou
Kerrigan Baron
Rodolphe Bouygues
Brian Browning
Mark D’Andrea
Alison Dreiblatt
Gavin Estey
Emily Griffin
JM Guthrie
Todd Harris
Aubrie Hill
Christopher C. Holley
Brian Jenney
Brian Kavanaugh
Amy Kilpatrick
Angela Kirchhof
Satya Krishnaswamy
Andrew Kumar
Ben Lempert
Lee Martin
Gavin Matthews
Mairead O'Donovan
Ron Pereira
Rob Remington
Sean Skamnes
Damola St. Daniels
Malte Ubl
Tyler Vonder Heide
Brittany Walker
Event agenda
When and where?
Wednesday, October 4
9:00AM PDT
08:30
Doors open
09:30
Welcome remarks
09:35
Product keynote
To kick-off the day, Mairead O’Donovan, Chief Product Officer and Satya Krishnaswamy, Vice President of Product Management will discuss our vision for the future of intelligent, composable content driving impactful experiences and exciting new features that help bring them to life.
10:30
Experiences across modern commerce
Retail is at a crossroads; in this session, you’ll learn why “acceptable” customer experiences are not acceptable, and what path you can take to meet today’s customer demands.
10:45
Break
15 mins
11:00
Choose your track breakouts
How the Frontend Cloud is changing how we build for the web
Connecting with customers can be challenging. But, with the right tools — like Contentful and Vercel Frontend Cloud — it becomes not just possible, but easy. Together, we'll explore how this combination brings consistency to content and delivers it across digital touchpoints at pace, helping digital teams create compelling experiences and improve personalization and performance, resulting in better conversation rates.
Innovations in action: How Contentful accelerates your narrative
Great stories begin with light bulb moments. Creatively conveying those ideas to capture customer attention is the hard part. This breakout, hosted by Contentful Professional Services, shows how small digital teams can amplify their brand across platforms and audiences customers with personalization, localization, and AI.
Getting started with Contentful: A Developer’s intro to composable content
Developer Advocate, Brittany Walker (aka Musical Web Dev), takes you on a musical journey with this introduction to headless content management and shows you how a CMS can be used to bring infinite ideas to life. Brittany will walk you through a fun music-themed project using Next.js, GraphQL, and third-party music APIs. Bring your laptop and join in!
11:45
Visual workspace for composable content: crawl, walk, and run.
Let’s explore the storylines of several customers and agency partners while weaving in tactical lessons learned, concepts and frameworks. We’ll highlight the power of visual workspaces, content and experience modelling, content graphs and orchestration, content migrations, accelerators, and avoiding the glue code monster.
Without slides, we’ll use Contentful and Uniform to deliver this presentation in rapid-fire bite-sized portions.
12:15
Lunch
60 mins
13:15
LEAP: A launchpad for content led commerce at enterprise scale
Scrambling to market multi-brand offerings to global audiences? Valtech's D2C and B2C accelerator, LEAP, can help your digital team find solace by helping deploy digital experiences faster than ever before. Join us as we explore confectionary leader Mars' success story with the product and discover LEAP's many ecommerce benefits along the way.
13:40
Keynote - Impactful Synergy: Producing a significant impression
What are the three things that bring a brand story together (and to life)? Class is in session with Dr. Kris Alexander, sharing what brands can learn from the world of video games.
14:10
The art and science of customer experiences
How do you deliver artful experiences with precision? It comes down to giving your talented teams the right tech and enough time to carry out their vision. This stellar panel of customers will share how they use composable technology to empower their digital teams as they craft stunning experiences that move customers.
14:45
Break
15 mins
15:00
Choose your track breakouts
How global brands drive winning content experiences with DAM and CMS
You could have the best integrations in the world, but if your tech stack is without a solid foundation, you digital experience could crumble. Pairing a CMS, like Contentful, with a DAM offer structure and support as you build out exciting experiences with composable content. Let Bynder show you how these tools compliment one another with real-world examples of successful implementations.
Building a Better World: How Social Thinking uses a composable approach to help others
When Social Thinking decided it was time to overhaul its digital experience, they selected a best-in-class solution without compromises. As a social enterprise striving to improve people's lives, they addressed their needs just as any other business. Learn how Social Thinking will partner with Authenic, Commerce Layer, Contentful, and Uniform to build a modern tech stack that will future-proof their business for years to come.
Innovations in action: Guided tour of our new announcements
Join our Product team for a tech-oriented tour through all of the new features we are announcing across our three product pillars: Contentful Platform, Contentful Studio, Contentful Ecosystem — and how AI is infused throughout each.
15:30
Break
15 mins
15:45
Realizing business benefits from the right technology
It's no secret technology can offer immense business benefits, but how do you implement the right technology, the right way? Less obvious. The right technology (and the right strategies) delivers the results you need and the experiences your customers want. Learn from real-world examples at National Veterinary Associates (NVA) how to implement the strategies, best practices, and tips to better ensure the result you expect is the result you get.
15:45
Scaling global digital experiences
You’ve created a strong brand story, but how do you translate it at scale? Gain insights on how to launch and orchestrate multilingual content, the role of technology and process, and how to do it at the speed-to-market you need.
16:15
Break
15 mins
16:30
Twilio customer spotlight
16:45
Connecting teams for better customer experiences
What's more important: customer experience or employee experience? Ring sees them as two sides of the same coin — which is why the home security company is so invested in giving its teams tools to streamline how they create, orchestrate, and collaborate on content. During this fireside chat, the company will share how teams are using tech to improve ways of working to deliver omnichannel localized content at scale.
17:10
Closing remarks
17:15
Happy hour
60 mins
With a little help from our friends
We are grateful for the support of our industry-leading sponsors in defining the future of composable content.
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Highlights from Storylines Tour 2023
View the highlights from every Storylines destination.
- View highlightsNew YorkMay 4
- View highlightsParisMay 25
- View highlightsLondonJune 29
- Silicon ValleyOctober 4
- View highlightsBerlinOctober 19