Missing the magic of Storylines Paris? Don’t worry, we’ve captured the highlights and insights shared by customers, partners, and Contentful leaders.
View highlights from Storylines Paris
Highlights from customer & partner sessions
- Dr. Kris Alexander presents highlights from Storylines Paris.
The secret to a good brand story
- Digital experiences bring brand stories to life. Hear how leading companies harness the power of storytelling to reimagine avenues for customer interaction.
Moving from a content strategy to content as a strategy
- Diptyque delves into the history of fragrance industry and how they’ve helped modernize it to deliver personalized, localized (and on-brand) shopping experiences.
Speakers
Dr. Kris Alexander
Stephanie Aliwell
Dina Apostolou
Fred Bergklo
Arnaud Beuillard
Verena Bucher
Chris Chesebro
Alice De Mauro
Nicole France
Daniel Guldager
Nico Le Pallec
David Litvak
Maxwell Mabe
Laïka Moussa
Sébastien Pagès
Gregoire Pene
Ron Pereira
Koen Schiffers
Sean Skamnes
Steve Sloan
Taruna Sood
Carine Taylor
Event agenda
When and where?
Thursday, May 25
10:00am CEST
09:00
Doors open
10:00
Impactful synergy
What are the three things that bring a brand story together (and to life)? Class is in session with Dr. Kris Alexander, sharing what brands can learn from the world of video games.
10:45
Implementing data-driven personalization strategies
In this session, product leaders from Twilio Segment will share key trends in the personalization space, how event and first-party data is vital to informing personalized content, and some real-world customer examples.
11:15
Break
15 mins
11:30
Choose your track breakouts
How Kering drives digital strategy with Bynder and Contentful
Join Bynder and Kering for a presentation discussing how their Maison Brioni uses Bynder and Contentful to fuel their digital, e-commerce, and retail strategy.
Scaling global digital experiences
You’ve created a strong brand story, but how do you translate it at scale? Gain insights on how to launch and orchestrate multilingual content, the role of technology and process, and how to do it at the speed-to-market you need.
The hidden power of dynamic front-end experiences
SEO performance isn’t simply a matter of what you write. In this session, we explore SEO from a technical performance standpoint. Listen to frontend experts explain how to leverage a headless stack with Next.js and Vercel to achieve higher rankings and optimize content for your audiences.
12:30
Lunch
60 mins
13:35
Vision remarks
How do you deliver a great brand story? Contentful CEO, Steve Sloan and Dina Apostolou will discuss what the future of content looks like and how composable content, and Contentful, will help brands deliver it. Â
13:55
Spring launch news
14:00
Break
10 mins
14:15
Choose your track breakouts
From idea to impact: How Contentful accelerates your narrative
Great stories begin with light bulb moments. Creatively conveying those ideas to capture customer attention is the hard part. This breakout, hosted by Contentful Professional Services, shows how small digital teams can amplify their brand across platforms and audiences customers with personalization, localization, and AI.
Mastering visual storytelling in the age of composable
Images and videos are at the heart of every effective customer experience, yet optimizing them for fast, immersive experiences–across channels–continues to elude even the savviest organizations. The good news? In just 60 minutes, you'll learn how to identify the five biggest mistakes you're making with images and videos and learn from Cloudinary experts how to quickly solve them.
How brands can endure the test of time by going composable
How does a legendary brand create digital experiences that are as thoughtful as the hand-crafted products they sell? In this panel, Fredericia, AKQA, and Commerce Layer discuss how they envision building a digital experience that lets the century-old story behind their furniture shine.
15:15
Break
10 mins
15:25
Moving from a content strategy to content as a strategy
There’s much to consider when curating a luxury ecommerce storefront – especially when international customers are involved. Diptyque delves into the history of fragrance industry and how they’ve helped modernize it to deliver personalized, localized (and on-brand) shopping experiences.
15:55
Contentful customers on the secret to a good brand story
Digital experiences bring brand stories to life. Hear how leading companies (that also happen to be Contentful customers) harness the power of storytelling to reimagine avenues for customer interaction.
Dr. Kris Alexander will moderate this 35-minute conversation and an audience-led Q&A will follow.
16:30
Closing remarks
17:00
Happy hour
With a little help from our friends
We are grateful for the support of our industry-leading sponsors in defining the future of composable content.
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Highlights from Storylines Tour 2023
View the highlights from every Storylines destination.
- View highlightsNew YorkMay 4
- ParisMay 25
- View highlightsLondonJune 29
- View highlightsSilicon ValleyOctober 4
- View highlightsBerlinOctober 19