Content strategy, technology & AI: A transformation workshop
Contentful and digital transformation experts VML are offering a limited number of tailored workshops for marketing and content leaders. Gain actionable strategies to turn your content ecosystem into a driver of customer value and business growth.
From content chaos to AI-powered excellence
Charlie Bell, Senior Director of Solution Engineering, explores how organizations can strategically implement AI in content ecosystems by identifying specific business problems.
You’ll learn to distinguish between discriminative and generative AI applications, emphasizing how AI enhances the entire content lifecycle while maintaining essential human oversight.
Bell addresses change management, ROI measurement through productivity metrics, and positions AI as a collaborative tool that augments—rather than replaces—human creativity and expertise.
VML & Contentful
We are helping brands like Hydrow and Isero effectively connect with their audiences, exceed expectations, and drive conversions.
Experiences that resonate
Deliver the highly personalized, omnichannel interactions necessary to drive customer satisfaction and engagement.
Fast time to market
Rapidly adapt to market changes and scale your operations with best-in-class composable technologies.
Boost global reach
Streamline operations and collaboration to deliver consistent, innovative experiences worldwide.
“We're using Contentful to bring intentional storytelling to members and prospects in a way that allows us to measure its performance and iterate on those findings.”
Reuben KabelSenior Vice President of Engineering
Hydrow
