Introduction
Our cellphones go everywhere with us. To work, to the park and to that far away location you’re planning a trip to next month. They’re extensions of us — and, in this, they’ve become victims to the bumps and bruises of everyday life. Global telecommunication powerhouse, 3 Denmark, is taking advantage of this, expanding its brand and digital strategy to bring cell phone accessories to new markets.
Established in 2003, 3 Denmark was, at first, just a phone and data plan provider. The brand quickly recognized, however, that to stay competitive in a subscription-heavy-based market, attract new customers and increase capital gain, they’d have to do something different. They looked to expand their offerings to provide something new, something subscription-free and highly valued. After determining the what — phone accessories to save our sixth appendage from bumps bruises and the occasional cracked screen — 3 had to address the how. They hoped to share these new products on a streamlined, user-centric ecommerce site that assumed a catalog-like layout.
