Exploring digital platforms and MACH architecture series: VShift

At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy Andrew Kumar interviews digital leaders in the MACH (microservices based, API-first, cloud-native, headless) space on how they have used digital platforms and MACH architecture to address business challenges.

In this episode, Eric Feige, Manager Director, Strategy at VShift discusses how centralized knowledge management drives valuable CX, retention, and advocacy. Specifically, he outlines:

• How knowledge bases accelerate the value that's delivered to the marketplace

• How digital platforms/MACH architecture make sure that knowledge is shared quickly to consumers and team members

• The importance of introducing a resilience strategy during digital transformation