The Commercetools app now supports External references and comes with an enhanced product detail view directly in the entry editor that ensures smooth workflow and confidence with product selection.

External references is a feature designed to boost both digital teams and developer productivity by taking the pain out of creating, building, and maintaining integrations to third party systems.

You no longer need to make that upfront investment in building out integration layers and can instead focus on creating compelling digital experiences at scale.

For more information, see the External references with Commercetools article in the Help Center.