NewIntroducing Palmata: Contentful's new solution for AI discovery

AI for every step of the content journey

Contentful AI helps teams create better content, adapt it for every audience, scale it across markets, and continuously improve performance.

The right AI for every content task

From creating and adapting content to scaling updates and improving performance, choose the right AI for every job, all from one platform.

Grounded in what already exists

AI works with your content, workflows, and brand guidelines, so every action builds on what already exists to deliver better results.

Scale with confidence

Bring your own models, define where AI can act, and keep every AI-driven change visible, governed, and under your control.

Trusted by leading brands

10x increase in content production

7K pages in 52 languages

78% increased conversion rates

30+ languages supported

AI solutions built to keep the work moving

Create, adapt, and scale

Create, update, and translate content with AI built into the flow of work. Ground every action in your brand and existing content, then prepare and scale content for every market, channel, and audience.

New task dialog choosing the Check spelling and grammar AI Action to run across all 120 entries, with a green Start task button.

Better content, before and after launch

Catch errors, discover better audiences, and uncover new ways to improve content and experiences. Every suggestion is shaped around your standards, and your team decides what to accept or reject.

Contentful AI Suggestion showing text correction from lowercase "premium" to capitalized "Premium" with brand terminology enforcement note

Less chasing, more shipping

Connect AI, approvals, and notifications into automated workflows that keep work moving across teams. Configure workflows around your process while automations takes care of the repetitive steps.

Content workflow with an automation step reading Check spelling & grammar inserted between Add content and Marketing review.

Stay consistent as you scale

Expand into new markets without multiplying work. Translate, adapt, and review content at scale while keeping every experience consistent and on brand.

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Control without compromise

Choose your AI models, decide where AI can act, and keep people involved where it matters most. Built-in approvals, permissions, and audit trails help teams scale AI safely with complete visibility.

Content Workflow panel with Event entry commenced and Content review complete ticked, and Marketing and SEO review steps still open.

Your content, wherever your team already works

The Contentful Remote MCP connects the AI assistants your teams already use to the content they need. No copy-paste. No hunting for information. Just the right context, wherever they choose to work.

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Explore AI capabilities

Empowering every team to do better work

Marketing teams

Launch more without losing consistency. Create campaigns, adapt content for every market, and personalize experiences without juggling disconnected tools.

Digital teams

Keep every experience moving. Create, update, translate, review, and publish content from one workflow, so launches don't stall waiting on reviews, approvals, or handoffs.

Platform and IT teams

Scale AI with confidence. Give teams the AI they need while keeping control over models, permissions, and approvals without creating new governance processes.

Customers scaling with Contentful AI

Docusign

Docusign’s new streamlined workflows enable faster handoffs and publishing

7k

live web pages in 52 languages

5 min

to update content, not weeks

Case Study: Docusign

Developer resources

Documentation

Get started with Contentful

Resources to help you get up and running with Contentful.

Help

AI & Automations

Create, improve, and scale content with AI