Contentful Personalization now contains the following analytics capabilities to help you understand not only what you published, but how that content is actually performing:

• Content insights: Analyze your content performance, both at an entry-level and at a content type- level, and check out the content effectiveness uplift for your configured metrics.
• Audience insights: Look at your audience impact, identify which audiences are driving results, and understand who they reach.
• Benchmarks: Compare your entries, groups of entries, or audiences, and make decisions based on performance rather than assumptions.

With these capabilities, you can better understand how your content is performing directly in the workspace where you create and personalize that content.

This improvement brings content creation and measurement together in one space. Marketing, content, growth, and experimentation teams can move from “we published something” to understanding which content and audiences are contributing to outcomes, without stitching together multiple analytics tools or relying on a data team.