Google Analytics 4 app: more flexible page analytics in Contentful

The Google Analytics 4 app now helps editors view page performance metrics directly inside the Contentful entry sidebar, while keeping analytics connected to the right entry even when pages use complex URL structures or multiple URLs.

These updates help content teams understand how each entry is performing without leaving Contentful or manually checking Google Analytics 4. Teams can map entries using standard slug and prefix settings, and configure advanced URL patterns for localized segments, query strings, wildcard segments, and multiple rules per content type.

Key features include:

  • Entry Performance Insights: View total or unique page views, trends over time, and deep links into Google Analytics 4 directly from the entry sidebar.
  • Accurate URL Mapping: Connect entries to page paths using standard slug and prefix settings or advanced patterns built from short text, short text list, and integer fields.
  • Holistic Page Analytics: Combine metrics across all matching Google Analytics 4 page paths and view included paths in the sidebar, so variants, locales, and multiple URLs contribute to a clear entry-level performance view.

For more information, see Google Analytics 4 documentation.

Google Analytics 4 app: more flexible page analytics in Contentful | Contentful