Become a Contentful Certified Content Manager and elevate your skillset

Content management is no longer a back-office function. It’s central to how enterprises build digital experiences, engage customers, and scale their operations. As the expectations of content teams continue to grow, so does the need for structured, strategic training that meets professionals where they are.

To meet the needs of these evolving roles and to support the teams behind them, we’re excited to introduce the Contentful Certified Content Manager program and certification. Developed by our Learning Services team, this new certification is designed to validate both platform fluency and the strategic skills required to lead modern content operations.

Whatever the size of your organization, if you're a content manager using Contentful daily, this program is built with you in mind.

Why certification matters more than ever

As the demand for structured content and scalable content models increases, so does the need for professionals who can think strategically and act decisively. Contentful’s certification is not just about knowing where buttons live in the UI. It’s about proving that you understand the core concepts behind content modeling, governance, personalization, and cross-functional collaboration.

The Contentful Certified Content Manager program helps content managers:

• Build a strong foundation in Contentful's content modeling and editorial tools.

• Develop strategies for smarter, more efficient content operations.

• Gain fluency in advanced platform capabilities, including apps, personalization, and Studio.

Most importantly, this certification gives you the confidence to lead. Whether you’re collaborating with developers, advocating for improved processes, or architecting content systems that scale, you’ll be equipped to make an impact.

What the program includes

The certification path is entirely self-paced, so you can fit learning into your existing schedule. Through a series of thoughtfully designed modules, you'll move from the basics to more advanced capabilities, learning not just how Contentful works, but why it works that way.

Course topics include:

• An introduction to Contentful for content managers.

• The building blocks of Contentful, including entries, content types, and references.

• Laying the groundwork for content governance and operational excellence.

• Strategies for scaling content operations.

• Advanced content management techniques and platform integrations.

There is also a strong focus on how to make the most of Contentful’s broader ecosystem. You'll learn how to use apps, take advantage of personalization features, and navigate Studio to design and deliver better content experiences.

For those who prefer real-time engagement, optional live sessions are also available. These include hands-on workshops that cover topics like modeling and authoring. Whether you're a visual learner or someone who thrives in collaborative settings, these live trainings are a valuable complement to the self-paced content.

What to expect from the certification exam

The exam itself is a 75-minute assessment made up of multiple-choice and select-all-that-apply questions. It must be completed in one sitting, and you'll need to score at least 70 percent to pass. The exam is designed to test not just retention, but application — how you would approach real-world content challenges using the Contentful platform.

Passing the exam earns you the Contentful Certified Content Manager badge, a credential you can display on LinkedIn, add to your portfolio, or use to signal your expertise within your organization. More than a title, this badge represents a deeper level of mastery and a commitment to professional growth.

Certification versus skill badges: choosing your path

You may already be familiar with our Contentful Verified skill badges. These micro-credentials are focused on specific products like Contentful Personalization or Studio and are perfect for quick upskilling. They offer a more targeted experience for users looking to build confidence in one area.

The Contentful Certified Content Manager program is different. It’s broader in scope, deeper in content, and designed for those who want to develop a comprehensive understanding of content operations on the platform. While skill badges are an excellent way to get started, the certification offers long-term value for those in leadership roles or managing content strategy across teams.

If you’re trying to decide which path is right for you, consider your goals. Are you looking to demonstrate end-to-end fluency with Contentful and lead strategic initiatives within your organization? Certification is the right move. If you're aiming to deepen knowledge in a specific area quickly, a Verified skill badge might be the better fit.

Who this is for

This certification is ideal for content managers working with cross-functional teams to deliver outstanding digital experiences across channels. If your responsibilities include overseeing content strategy, ensuring governance, collaborating with developers, or scaling operations, this program is for you.

It also benefits developers, designers, and product managers who want to gain a better understanding of the content management process and improve collaboration with editorial teams.

In short, the certification is for anyone who needs to understand not just how Contentful works, but how to make it work better for their organization.

Get ready

Modern content management is a team sport, and fluency in your tools is only part of the equation. Strategy, collaboration, and scale matter too. The Contentful Certified Content Manager program brings all these elements together into one cohesive course of study, designed to meet the demands of enterprise content teams.

To begin your journey, visit the Contentful Learning Center for more information on the certification path, live training sessions, and exam registration details.

It’s time to elevate your role, deepen your impact, and lead your team with confidence.

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