Today, we’re introducing a new capability of our App Framework: App Actions.

App Actions help facilitate automated workflows in the Contentful platform and allow the communication between multiple apps.

Two of our Marketplace apps already support App Actions. If installed, the Slack app exposes an action that sends a Slack message to a specific channel. The Netlify app can be instructed to redeploy a website. Any custom app can now make use of this functionality.

In the future, App Actions will be able to even more than facilitate app-to-app communication. We’ll be adding ways to extend Contentful’s UI in a declarative way through App Actions and integrate tightly with our workflow and automation capabilities. With this release, you’ll already be able to extend our entry list with custom actions, by creating App Actions of the Entries type.

We’re excited to open up this functionality to developers today, as we’ll continue investing in App Actions and the use cases they can unlock. Get started building with our App Action documentation, or check out the additions to the reference documentation for our Content Management API.

App Actions can now be built by every customer, using the App Framework.