Apps Alpha
Today we are starting an alpha period of a new feature for Contentful's web app: Apps
With apps we are trying to provide deeper customization and integration possibilities. Being extensible was one of our core concepts being API-first, with webhooks and UI Extensions. With apps we are trying to combine existing mechanisms with new building blocks to enable more powerful use cases - all orchestrated in a central app.
The first app we are enabling today is: Netlify. The Netlify App is connecting your Contentful space to a Netlify site. The app enables continuous deployment of content changes into a static site.

Access to apps alpha is limited to selected organizations and further access is currently closed.
If you've got access to apps, you still need to explicitly enable them in the Apps section of the Web App, acknowledging that you're willing to interact with an experimental feature.
For more information please checkout our documentation or talk to us directly in our Slack community in the channel #apps-alpha.