Starting May 19, 2026, AI Actions now support assignment and filtering configurations to help teams control where AI Actions appear and how they run. You can assign actions to specific content types and fields, configure default variable values, and reduce repetitive tasks for editors.

This release applies to AI Actions in Contentful. Existing AI Actions, content models, and editor workflows remain unchanged.

With these new assignment and filtering configurations enhancement, you can:

• Show AI Actions only where they are relevant by assigning them to specific content types and fields.
• Improve localization workflows by limiting translation actions to specific fields, such as translating only body content instead of entire entries, and pre-configuring which languages are available for translation.
• Support brand consistency by applying brand-checking actions only to fields like titles and content where messaging matters most.
• Reduce editor friction by preconfiguring and locking variable values such as locales or brand guidelines rules.

Learn more in our Help Center.