The Optimization Agent is now available in Contentful Personalization. It helps marketers, editors, and analysts move from questions to answers by providing contextual, AI-powered responses about their content and performance as text and visual elements.

You can use the Optimization Agent to:

Ask natural-language questions about your content and performance data.

• Explore insights without manually building reports or searching across multiple views.
• Ask follow-up questions to refine an answer or explore a topic in more detail.
• Surface potential opportunities for content and experience optimization.

The Optimization Agent brings intelligence closer to the decisions teams make every day, helping them move from understanding performance to deciding what to optimize next. It is part of Contentful’s broader optimization experience, which connects content, audiences, and performance outcomes in one workflow.