Developers can now customise the HTTP method, content-type and request body of any webhook. This enables direct connections to APIs of services such as:

• triggering builds for static sites with fine control over branches or environmental variables on continuous delivery platforms such as Circle CI, Travis CI or GitLab
• sending direct messages to Slack or SMS via Twillio
• sending emails via Mailgun
• and many more

In the past user needed to develop, run and maintain custom transformation layers to make a Contentful webhook compatible with a 3rd party API. By enabling native transformations through our backend we are making it easier to build modern multi service architectures with Contentful.

For a full specification of the transformations please refer to the Content Management API docs or the webhook concepts article.